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GOOD IS NOT ENOUGH…in bookstores July 3, 2008.

“Good Is Not Enough” is a practical, no-nonsense guide to help minorities of all backgrounds better understand what is required to move beyond the level of middle management to senior level positions within corporate America. Wyche states “Today, like never before, it is essential for minorities in business to understand the rules of engagement if they expect to survive in the race called Corporate America. All too often, careers of young, minority executives are left  wrecked at the middle management level, as they fail to properly navigate the roads of right-sizing, mergers, acquisitions and other potholes of corporate life."

Thousands of minority, middle management executives are frustrated, confused and burned out. They are good at what they do, their results are good, and their performance is as good as their peers, who seem to get ahead. To make matters worse, they typically lack the support of “mentors” and “sponsors”, those powerbrokers and influencers who provide guidance and direction within corporate America, to not only “survive”, but to “thrive” and enjoy successful, rewarding careers.

However, as the title suggests, to rise above the ranks of middle management and into the boardroom, “Good is Not Enough”. By sharing secrets of today’s minority senior executives, this book will serve as a tool to help prepare the next generation of minority leadership ascend to even greater heights and accomplishments.  A must read for the individual who is serious about their career and who wants to gain the know-how that  will enable them to springboard from middle management to the executive suite.  The reader will discover how to re-evaluate and recalibrate an actionable development plan, based on the tips, secrets and experiences of those who have successfully made the transition to the top!

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Schedule Keith R. Wyche today for your next event! www.keithwyche.com / 914.449.2022
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