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“Good Is Not Enough is THE guidebook for minorities of all backgrounds who aspire to reach the top of the corporate ladder.”

Nat Irvin II, professor of management, University of Louisville.

You may have gone to the right schools, taken the right courses, made all the right moves in your career. But somehow it’s not working. You’re stuck, and nobody will tell you why. The doors of corporate America have opened wider than ever for minorities, but the cement ceiling is still thick.

The competition is brutal for everyone, but especially brutal if you are a member of a minority group. Luckily, there is a way out. Keith R. Wyche, a division president at a Fortune 500 company, has been there and broken through the cement ceiling, making him the perfect mentor for ambitious minorities at all levels of business.

In this book he tells stories of his own experience and those of some of the thousands of minorities he has counseled on how to overcome the (often hidden) obstacles to getting ahead in their careers. In Good Is Not Enough you’ll also gain insight from prominent minority executives at the highest levels of corporate America, such as Ken Chenault of American Express, Richard Parsons of Time Warner, Aylwin Lewis of Sears Holdings, and Lloyd Trotter of GE. Wyche reveals “the unwritten rules” such as:

• Know how others see you—because their perception can become your reality.
• Stay current to remain relevant—being a continuous learner is a must.
• Always have an “exit strategy”—it’s better to have one and not need it than to need one and not have it.


Praise for "Good Is Not Enough"

“ Good Is Not Enough spells out the path for success for those minority professionals who dare to navigate the corporate landscape. Readers would do well to adhere to and fully digest the following unwritten rules: Rule # 1: Read and apply every lesson that Keith Wyche offers. Rule # 2: Never forget rule number one!” —Dennis Kimbro, author of Think & Grow Rich: A Black Choice

“ Good Is Not Enough is a first-rate book that will no doubt change the way minority professionals view the way they should approach their careers. Keith Wyche has left no words unwritten to understanding why ‘good is not enough.’
—Lynda M. Dorman , executive director/VP, BET Foundation, Inc.

“ Keith Wyche dispenses the strategies, insights, and dos and don’ts that will bring you to the next level in corporate America. This book belongs in your briefcase, not on your bookshelf.” —Murray Martin , CEO, Pitney Bowes

“ Good Is Not Enough could have saved me from bumping into many walls as I traversed through corporate America. This book can put you on the fast track for success.” —Quentin L. McCorvey Sr., senior vice president, Corporate Diversity Strategies and Programs, Key Bank

“ I highly recommend this book—especially for those up-and-coming minority professionals who are attempting to navigate their way through the quirky minefields often found in even the best workplaces in corporate America and globally.” —William W. Wells Jr., chairman of the board, National Black MBA Association

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Schedule Keith R. Wyche today for your next event! Michele Lucia | ADL Associates Inc. |
E: mlucia@adlassociates.com | P: 972.899.3411