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President, Cub Foods, a SUPERVALU Company
“Mentor to Corporate America’s Minorities”
 In January 2010, Keith was named President, CUB Foods, a $3 billion retail grocery chain, part of the $43 billion SUPERVALU family of grocery store banners. In this role, he directs the activities of over 8,000 associates in driving sales and satisfying customers through continued marketing, merchandising and operational excellence.
As a renowned mentor to minorities in Corporate America, Wyche incorporates a signature “straight shooter” approach to help minority professionals advance from middle management to executive leadership—a feat that, according to statistics, is still uncommon in Corporate America today.
At perhaps the highest point of his career, Wyche is now focusing on translating his success into significance. That’s why, as one of corporate America’s highest ranking African American executives, he is sharing secrets to breaking from middle management to senior leadership.
About Wyche’s Philosophy
Born into very modest economic circumstances, to say the least, Wyche recalls being rejected multiple times from a local prestigious private school and, as an adult, he learned firsthand that many in corporate America frown on graduates of state universities. Still, none of his life experiences and corporate setbacks stifled his determination to excel in the business world. On the contrary, it served as fuel to propel him along an impressive journey up the corporate ladder.
This is why Wyche’s bottom line message to today’s minority professionals is: Good is Not Enough—a message that is not about what corporate America isn’t doing, but about what today’s minority professionals aren’t doing to break through the proverbial glass ceiling.
Wyche’s practical perspective provides professionals with a “sneak peek” from the inside of the executive suite—to help minority professionals see themselves through the same lens from which executive decision makers view them and to empower them with applicable career growth strategies.
About Wyche’s Accomplishments
Keith has been recognized for his leadership by Black Enterprise and Ebony magazines and in 2007 was named a “Man of Distinction” by the National Urban League and one of the “Top 50, Under 50” corporate executives by Diversity MBA Magazine. In April of 2008, Keith will be inducted into the Martin Luther King J. International Board of Renaissance Leaders along with LeBron James, Russell Simmons, Tiger Woods and Rep. Charles Rangel at Morehouse College in Atlanta, Georgia.
He is on the Board of Directors of both the Executive Leadership Council (ELC), a professional organization consisting of the top African-American senior corporate executives in the U.S., and the National Black MBA Association (NBMBAA). Keith received his BBA from Cleveland State University and his MBA from Baldwin-Wallace College. His book “Good is Not Enough: And Other Unwritten Rules for Minority Professionals” published by Portfolio, was recently nominated for an NAACP Image Award as an “Outstanding Literary Work”
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Schedule Keith R. Wyche today for your next event! Michele Lucia | ADL Associates Inc. |
E: mlucia@adlassociates.com | P: 972.899.3411
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