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Keith’s first book, Good Is Not Enough: And Other Unwritten Rules for Minority Professionals (published by Portfolio, a division of Penguin Random House), was nominated for the 2009 NAACP Image Award for Outstanding Literary Work. As one of America’s highest ranking African American executives, Keith knows the extra challenges minorities deal with when they climb the career ladder. He’s faced the cement ceiling and broken through it.

Good Is Not Enough is a no-nonsense guide for minorities in business who want to make it to senior management. In it, Keith tells stories of his own experience and those of some of the thousands of minorities he has counseled on how to overcome the (often hidden) obstacles to getting ahead in their careers. Readers will also gain insight from prominent minority executives at the highest levels of corporate America, such as Ken Chenault of American Express, Richard Parsons of Time Warner, Aylwin Lewis of Sears Holdings, and Lloyd Trotter of GE.

In Good Is Not Good Enough, Keith teaches the key lessons that got him to the top, including:

  • Corporate Culture is Critical: If You’re Going to Play the Game, You’d Better Know the Rules
  • Perception is Reality: Know How Others See You—Your Brand Means Everything
  • Be Visible: You Can’t Get Ahead If No One Knows Who You Are
  • Career Killers You Must Avoid: Because Minorities Don’t Get Second Chances
  • Must-Have Skills Every Senior Leader Needs: And Why They Are Even More Important for Minorities
  • Be More Prepared Than Anyone Else: Because Minorities Need to Work Harder to Get Ahead
  • Overcoming Gender Bias: The Double Whammy Facing Minority Women
  • Stay Current to Remain Relevant: Being a Continuous Learner Is a Must
  • Mentors and Sponsors: Why You Need Them and How to Attract Them
  • The Importance of Giving Back: “To Whom Much is Given, Much is Required”
  • The Importance of Not Giving Up: You May Be Closer Than You Think

In Good Is Not Good Enough, Keith gives readers—minority and others—the practical advice they need to overcome career obstacles and reach their goals.


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